Users will soon have a fresh option that allows them to reduce the amount of AI-made media appearing in their streams. This move comes as the platform revealed that it now features more than 1 thousand million content made with AI.
Pilot Phase and Launch
The update is being tested over the following weeks before a full-scale release. This advancement coincides with a surge in AI content, spurred by recent AI video creators.
The Broader AI Trend
It has been noted that approximately one in 10 of the quickest rising video streams on another major platform exclusively feature AI-generated videos. A considerable share of this material is deemed “AI slop”, a label for substandard, mass-produced content that is frequently nonsensical or surreal.
Based on user feedback that numerous viewers enjoy content created using AI tools, including digital art to informative clips, and we want to provide users the power to adjust the amount of that, depending on their own likes,” commented a spokesperson.
Scale of AI Content
The platform announced that there are presently over a billion videos on its app tagged as AI-generated. Collectively, over 100 million pieces of content are added to the service each day, making AI content a relatively small percentage of its complete catalog.
User Control Features
Users will be able to limit or boost the volume of AI-generated videos they view by using the topic control setting in the platform and choosing the AI content topic. Other topics that are already be adjusted under the tool encompass current affairs, fashion, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s guidelines oblige users to identify lifelike artificially created content, and it bans malicious AI impersonations of celebrities or emergencies. Any authentic-looking artificial content that is without a tag can be taken down under its community policies.
Additionally, the app will now attach an “AI-made” label to content made using its built-in AI features, or flagged by an industry-wide initiative for identifying content made by AI. This step is aimed to deter users from attempting to circumvent the tagging system.
Educational Initiatives
The platform is additionally launching a two million dollar AI literacy fund for experts and institutions to create informative material about ethical AI use. This project will support charitable organizations specializing in educating programming and robotics.
Platform Protection
The video-sharing app has justified its safety measures, amid debate over intentions to make redundant a large number of review team members in the United Kingdom. TikTok is planning to eliminate a significant number of roles in its trust and safety division in its British office, with worker representatives and internet security professionals raising concerns that people are being substituted by automated systems.
A trust and safety lead explained that people-led review would still have a role, but automated tools can protect employees by filtering out the most distressing content ahead of it gets reviewed by staff. The platform announced a 76% decrease in disturbing and violent content seen by human moderators over the past year due to reliance on its machine learning processes.
We believe it is crucial to integrate people and machines to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as swiftly, which is why a extensive automated help is proving valuable work at speed.”
